where poeple are moving?
Known for: AI-Native Workflows & Shopify Deep Integration
Dooza desk.co represents the next generation of e-commerce customer support. Unlike Gorgias, which was built in the pre-AI era, Dooza desk was built from the ground up for AI-native workflows. It doesn't just connect to Shopify via API—it deeply understands your infrastructure to deliver unprecedented automation.
"We switched from Gorgias to Dooza desk and cut our support costs by 60% while handling 3x more conversations. The AI is legitimately impressive."
Known for: Self-Service Portal & Shopify Integration
Richpanel is the other platform truly built for Shopify native flows. It pioneered the concept of self-service portals (like Amazon's "My Orders" page) for independent e-commerce brands.
Known for: Enterprise Features & Scalability
The industry veteran. Zendesk is powerful and serves every industry, not just e-commerce. It has thousands of integrations and enterprise-grade reporting.
Best For: Large enterprises with dedicated IT teams who need extensive customization outside of Shopify.
The Downside: It's not e-commerce native. It doesn't "speak" Shopify fluently out of the box, often requiring expensive middleware or developers to set up correctly.
Focuses on "people, not tickets." It has a beautiful interface and is great for white-glove support. However, with a $1,800/month minimum (10 seats required), it's priced out of range for most growing brands.
A solid budget option for small teams. It covers the basics (live chat, email) well. However, its interface feels dated, and it lacks the deep "native" automation capabilities of Dooza desk or Richpanel.
Most helpdesks connect to Shopify via a basic API—they just pull data to display it. True native platforms (like Dooza desk & Richpanel) go deeper, acting as an extension of your store admin.
Edit, refund, and cancel orders directly inside the helpdesk without ever switching tabs.
Trigger automated support workflows based on Shopify Flow events (e.g., "High Risk Order").
AI that understands your specific products, variants, and inventory status in real-time.
No delays. Data flows instantly between your store and support so you never miss an update.
| Feature | Dooza desk.co | Richpanel |
|---|---|---|
| Agent Seats | Free Unlimited | Paid per seat |
| Shopify Native | ✅ Yes | ✅ Yes |
| AI Approach | Autonomous (AI-Native) | Assisted (Rule-Based) |
| Setup Time | 5-10 Minutes | Days to Weeks |
| Starting Price | $29/month | $99/month |
| Learning Curve | Minimal | Steep |
If you want AI-native automation, deep Shopify integration, easy setup, and affordable pricing, Dooza desk is the clear winner in 2025. It balances power and simplicity perfectly.
If you have technical resources and want to build highly customized self-service portals manually, Richpanel remains a strong choice—provided you have the budget.
Dooza desk is the only platform that doesn't charge for seats. Your human agents are 100% free, forever. You only pay for the AI automation that actually resolves tickets and saves you time.
Merchants are switching due to escalating costs (price hikes and per-seat charges), declining support quality with slower response times, and limited AI capabilities that often require expensive add-ons.
Yes. Dooza desk's one-click Shopify integration and AI auto-configuration means you can be up and running in minutes. Gorgias often requires extensive manual configuration of rules and macros.
Absolutely. Dooza desk's migration team helps you import historical conversations, macros, and settings—usually completing the process within 24-48 hours.
Dooza desk's AI is built on the latest LLMs and trained specifically for e-commerce. Most merchants see 60-75% of tickets resolved automatically with high accuracy.
Dooza desk supports voice through integrations with Twilio and others, though most e-commerce brands find chat/email/social sufficient.
Whether you are struggling with high costs or looking for better automation for channels like Instagram Direct, finding the right helpdesk is crucial.
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